Support with your small business

Create a Cause Marketing Campaign this Holiday Season With DMARC

Does your small business pride itself on having a community focus? Whether you are shopping, dining, or making a big purchase, there are easy ways to implement a cause marketing campaign to help feed your neighbors while attracting new business. Partnering with DMARC can take a lot of forms based on your business and your needs. Some great examples of cause marketing campaigns we love are…

• Register Round Ups or Donate at Checkout
  • How it works: Customers are invited to round up their purchase or add a small donation during checkout (online or in-store).
  • Example: “Would you like to round up your purchase to support DMARC and its efforts to fight food insecurity in our community?”

• Buy one – Give one promotions
  • How it works: For every item a customer buys, the business donates a similar item (or service) to the nonprofit or its beneficiaries.
  • Example: A grocer donates a jar of peanut butter for every one sold.
• Cobranded Campaigns
  • How it works: The business and nonprofit co-create a marketing campaign that raises awareness and funds.
  • Example: Jointly branded products, content, or events that highlight the DMARC’s mission.
• Limited Edition Products/Offers
  • How it works: A business creates a special product with branding or messaging related to the nonprofit, with a portion of proceeds donated.
  • Example: Limited-edition T-shirts designed in collaboration with DMARC for Hunger Action Month in September.
• Event Sponsorship
  • How it works: The business sponsors nonprofit events or hosts its own events, where proceeds go to the nonprofit.
  • Example: Holds a trivia night to help DMARC purchase diapers.
• Employee Involvement Initiatives
  • Do an internal campaign to support DMARC with matching donations from the boss, paid volunteer days, or fundraising challenges that make it fun.

Things to keep in Mind

• Transparency: Clearly communicate how much will be donated and how it supports the cause.
• Alignment: Choose nonprofits whose missions align with the company’s values and audience.
• Authenticity: Ensure the support is genuine — customers are quick to spot superficial or opportunistic efforts.
• Compliance: Be aware of legal regulations regarding charitable promotions, including proper disclosure.